There are many ways to build a web site, but building one that is effective and that truly expresses your company's personality is one of the most important things you can do. The About Us page is an important part of any good web site, because people need to know who you are, what you do, and why they should come to you. Without a well-designed about us page, your web site will fail because people won't understand what it is that makes it different from all the other sites on the Internet. There are five key elements to any effective about us page: the About us page title, the About us page header, the footer text, a brief About us paragraph, and a short About us graphic.
Good about us page examples use the font size that is appropriate for the kind of background that is displayed, the font color that best compliments it, the color contrast that is most striking, and the style of text that is easy to read and that is most natural. Good web site designers also use a clear navigation system that uses logical layering so that visitors can easily follow the links to more specific information or to the Contact Us form. They don't put anything into the About Us section that visitors wouldn't find elsewhere, or they place it in a place where it looks like a sidebar or as an adjacent page to the rest of the content. They don't use smallish frames that block visitors' eyes from seeing everything, or they don't use flashing strobe-like navigation arrows. Instead, they carefully and tastefully organize the About Us page so that visitors can quickly get the kind of information they're looking for.
The About Us template is a simple, clean template that give visitors a quick overview of the history of the company, a general idea of the business and what it has to offer, and links to the most important links that would appeal to the most sophisticated visitor. A good template always breaks down the content into separate sections for the Company Overview and the Key Milestones. By breaking down the content in these two sections, a website designer can ensure that the About Us page is easy to navigate and that visitors will feel confident in knowing what the company has to offer. A good template also has links to the Contact Us page, which is useful if you want your contacts to be able to reach you.